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Brand Identity for Viva Wallet, a global fast growing payment institution and a principal member of MasterCard and Visa. The brand identity system is inspired by the way we traditionally hold our money. The wallet, and more specific the money clip, a device typically used to store cash and credit cards in a very compact fashion for those who do not wish to carry a wallet. In the concept of simplifying all bank and payment processes, VivaWallet’s mark represents the wallet on a digital age. Check out the project → https://agdesignagency.com/viva-wallet-rebranding/ Creative Direction & Design: Alexandros Gavrilakis, Miltos Bottis